ideas

  1. The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision

Mark Changizi

In The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision, Mark Changizi, prominent neuroscientist and vision expert, addresses four areas of human vision and provides explanations for why we have those particular abilities, complete with a number of full-color illustrations to demonstrate his conclusions and to engage the reader. Written for both the casual reader and the science buff hungry for new information, The Vision Revolution is a resource that dispels commonly believed perceptions about sight and offers answers drawn from the field’s most recent research.

Changizi focuses on four “”why” questions:

Why do we see in color?
Why do our eyes face forward?
Why do we see illusions?
Why does reading come so naturally to us?

    The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision

    Mark Changizi

    In The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision, Mark Changizi, prominent neuroscientist and vision expert, addresses four areas of human vision and provides explanations for why we have those particular abilities, complete with a number of full-color illustrations to demonstrate his conclusions and to engage the reader. Written for both the casual reader and the science buff hungry for new information, The Vision Revolution is a resource that dispels commonly believed perceptions about sight and offers answers drawn from the field’s most recent research.

    Changizi focuses on four “”why” questions:

    1. Why do we see in color?
    2. Why do our eyes face forward?
    3. Why do we see illusions?
    4. Why does reading come so naturally to us?
  2. Everyware: The Dawning Age of Ubiquitous Computing

Adam Greenfield

Ubiquitous computing—almost imperceptible, but everywhere around us—is rapidly becoming a reality. How will it change us? how can we shape its emergence?

Smart buildings, smart furniture, smart clothing… even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces like those seen in Minority Report. The RFID tags now embedded in everything from credit cards to the family pet.

All of these are facets of the ubiquitous computing author Adam Greenfield calls “everyware.” In a series of brief, thoughtful meditations, Greenfield explains how everyware is already reshaping our lives, transforming our understanding of the cities we live in, the communities we belong to—and the way we see ourselves.

    Everyware: The Dawning Age of Ubiquitous Computing

    Adam Greenfield

    Ubiquitous computing—almost imperceptible, but everywhere around us—is rapidly becoming a reality. How will it change us? how can we shape its emergence?

    Smart buildings, smart furniture, smart clothing… even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces like those seen in Minority Report. The RFID tags now embedded in everything from credit cards to the family pet.

    All of these are facets of the ubiquitous computing author Adam Greenfield calls “everyware.” In a series of brief, thoughtful meditations, Greenfield explains how everyware is already reshaping our lives, transforming our understanding of the cities we live in, the communities we belong to—and the way we see ourselves.

  3. Lateral Thinking: Creativity Step by Step (Perennial Library)

Edward De Bono

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking.

    Lateral Thinking: Creativity Step by Step (Perennial Library)

    Edward De Bono

    The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking.

  4. Design As Art (Penguin Modern Classics)

Bruno Munari

How do we see the world around us? “The Penguin on Design” series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.

    Design As Art (Penguin Modern Classics)

    Bruno Munari

    How do we see the world around us? “The Penguin on Design” series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.

  5. Becoming a Graphic Designer: A Guide to Careers in Design

Steven Heller

Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. Featuring 65 interviews with today’s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines.
*   Fully updated to include information on the latest trends in evolving design disciplines
    *   New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship
        *   From an author of over 100 books on design
            Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

    Becoming a Graphic Designer: A Guide to Careers in Design

    Steven Heller

    Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. Featuring 65 interviews with today’s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines. * Fully updated to include information on the latest trends in evolving design disciplines * New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship * From an author of over 100 books on design Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

  6. Look Both Ways: Illustrated Essays on the Intersection of Life and Design

Debbie Millman

Look Both Ways is a collection of fully illustrated essays on the intersection of graphic design, love, life, behavior, rituals, brands, perceptions, music, art, even physics. It is a broad compendium of living and thinking in today?s world of design by one of its most popular personalities.

    Look Both Ways: Illustrated Essays on the Intersection of Life and Design

    Debbie Millman

    Look Both Ways is a collection of fully illustrated essays on the intersection of graphic design, love, life, behavior, rituals, brands, perceptions, music, art, even physics. It is a broad compendium of living and thinking in today?s world of design by one of its most popular personalities.

  7. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

    Tim Brown

    The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

    This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

    Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

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