The ‘great iconoclast of literary criticism’ reinvents the study of the novel. In this groundbreaking book, Franco Moretti argues that literature scholars should stop reading books and start counting, graphing, and mapping them instead. In place of the traditionally selective literary canon of a few hundred texts, Moretti offers charts, maps and time lines, developing the idea of “distant reading” into a full-blown experiment in literary historiography, in which the canon disappears into the larger literary system. Charting entire genres—the epistolary, the gothic, and the historical novel—as well as the literary output of countries such as Japan, Italy, Spain, and Nigeria, he shows how literary history looks significantly different from what is commonly supposed and how the concept of aesthetic form can be radically redefined.
Ever crack open a can of Chief Oshkosh of Wisconsin, or sample Pabst’s Big Cat Malt Liquor? Remember the original St. Pauli Girl, Tennent’s bevy of lager lovelies, or Olde Frothingslosh (“the pale stale ale with the foam on the bottom”)? Presented alphabetically by brand, the nearly 500 cans collected here come from thirty countries and range from the iconic to the obscure to the downright bizarre. From long-forgotten brews to classic brands that have changed their look but never gone out of style, Beer offers a peek into the last century of beer culture, exploring what we drank, how we drank it, and why we picked it off the shelf. While it may not be as refreshing as a frosty cold can of Bud, cracking open this book is certain to stimulate beer lovers and design fans alike.
History of the Poster, co-written by Josef and Shizuko Muller-Brockmann, is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon Press, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents an exhaustive collection of posters, ranging from the end of the nineteenth century until the early seventies, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. Muller-Brockmann defines and describes four fundamental conceptions of the poster, approaching the function-type of each and presenting an array of methods used to capture the attention of the viewer. The author employs sure aesthetic judgement in his selection of images as he guides us through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered with the original edition’s design or layout and stays true to Muller-Brockmann’s original concept.
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking.
Everything you could ever want to know about printing letters and numbers
Looking back as far as man’s first efforts to communicate with visual signs and drawings, Letter Fountain is a completely unique typeface handbook: in addition to examining the form and anatomy of every letter in the alphabet (as well as punctuation marks and special characters), the book cross-references type designs with important works of art and art movements from Gutenberg’s times until today. Further attention is given to the esthetics of the digital age and typographical recommendations such as the choice of the right typeface for a job. Rounding out the guide are an in-depth comparison between sans-serif and serif typefaces, an essay about measuring systems and indications, advice about typographic rules, plus a manual for developing digital fonts.
Over 150 typefaces, their origins, and font characteristics are discussed in detail, visually explained by full page tables including scale, weight, and slope increments. The extensive appendix contains a general index, one on typefaces (more than 300 are depicted in the book), an index on over 250 type designers, an exhaustive index on type founders from Gutenberg to present, a graphical dictionary, and a bibliography for further reading.
The original Dutch edition Letterfontein received a Certificate for Typographic Excellence from Type Directors Club New York (TDC) in 2010, and a red-dot design award from the Design Zentrum Nordrhein-Westfalen, Germany.
Special features include:
What would you do or make if you had an unlimited budget, a visionary client, and complete control? We all dream of high-paying, high-profile jobs and crave for more creativity in our work. Lust is a peek into what is possible when designers are allowed to pursue them.
Lust is a documentary of unrealized projects and a traveling report of creativity from around the world; a handmade sketchbook zig-zagging across six continents, gathering steam and collecting documents. In it are designers, dreams, and a peek into their processes.
Shakespeare’s First Folio, the first complete collection of his plays, was almost never printed. Its eventual publication went practically unnoticed, and many of the original 750 copies were gone before the turn of the eighteenth century. But a hundred years later the plays were rediscovered, beginning the long, surprising process that secured Shakespeare’s legacy. Paul Collins follows this book’s journey through the centuries, as it lies undiscovered for decades, burns, sinks, is bought and sold, and ultimately becomes untouchable.
How do we see the world around us? “The Penguin on Design” series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.
Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.
Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.
Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions.
Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam’s insightful analysis.
What do typefaces and buildings have in common? A great deal, according to typographic design expert, and former university professor, Virginia Smith. Smith believes that typography is the unifying discipline through which we can understand, analyze, and compare form in a wide range of visual media. This visually delightful book sets out to prove that point, by studying forms - shapes and their varieties and permutations - in all of the other design arts. The main focus is on architecture, but the book also looks at fashion, furniture, and common artifacts. Smith believes that there is a “visual landscape” of periods in design, where all of the visual arts treat form in similar ways. FORMS IN MODERNISM identifies some of these similarities - including striping, skewing, stretching, compressing, and elongating - across media. All of her examples appeared in the first half of the 20th Century, and lasted from early European modernism up through the American mid-century and the International Style. More than just a book designed to prove a thesis, FORMS IN MODERNISM provides an interesting visual journey through the styles of the first half of the last century.
This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US.
The Best of News Design 31st Edition, the latest edition in Rockport’s highly respected series, presents the winning entries from the Society for News Design’s 2010 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.
The Black Panther Party for Self Defense, formed in the aftermath of the assassination of Malcolm X in 1965, remains one of the most controversial movements of the 20th-century. Founded by the charismatic Huey P. Newton and Bobby Seale, the party sounded a defiant cry for an end to the institutionalized subjugation of African Americans. The Black Panther newspaper was founded to articulate the party’s message and artist Emory Douglas became the paper’s art director and later the party’s Minister of Culture.Douglas’s artistic talents and experience proved a powerful combination: his striking collages of photographs and his own drawings combined to create some of the era’s most iconic images, like that of Newton with his signature beret and large gun set against a background of a blood-red star, which could be found blanketing neighborhoods during the 12 years the paper existed.This landmark book brings together a remarkable lineup of party insiders who detail the crafting of the party’s visual identity.