1. Ogilvy on Advertising

David Ogilvy

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.

    Ogilvy on Advertising

    David Ogilvy

    A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.

  2. The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision

Mark Changizi

In The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision, Mark Changizi, prominent neuroscientist and vision expert, addresses four areas of human vision and provides explanations for why we have those particular abilities, complete with a number of full-color illustrations to demonstrate his conclusions and to engage the reader. Written for both the casual reader and the science buff hungry for new information, The Vision Revolution is a resource that dispels commonly believed perceptions about sight and offers answers drawn from the field’s most recent research.

Changizi focuses on four “”why” questions:

Why do we see in color?
Why do our eyes face forward?
Why do we see illusions?
Why does reading come so naturally to us?

    The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision

    Mark Changizi

    In The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision, Mark Changizi, prominent neuroscientist and vision expert, addresses four areas of human vision and provides explanations for why we have those particular abilities, complete with a number of full-color illustrations to demonstrate his conclusions and to engage the reader. Written for both the casual reader and the science buff hungry for new information, The Vision Revolution is a resource that dispels commonly believed perceptions about sight and offers answers drawn from the field’s most recent research.

    Changizi focuses on four “”why” questions:

    1. Why do we see in color?
    2. Why do our eyes face forward?
    3. Why do we see illusions?
    4. Why does reading come so naturally to us?
  3. Writing Tools: 50 Essential Strategies for Every Writer

Roy Peter Clark

One of America’s most influential writing teachers offers a toolbox from which writers of all kinds can draw practical inspiration.

"Writing is a craft you can learn," says Roy Peter Clark. "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective.

WRITING TOOLS covers everything from the most basic (“Tool 5: Watch those adverbs”) to the more complex (“Tool 34: Turn your notebook into a camera”) and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools.

    Writing Tools: 50 Essential Strategies for Every Writer

    Roy Peter Clark

    One of America’s most influential writing teachers offers a toolbox from which writers of all kinds can draw practical inspiration.

    "Writing is a craft you can learn," says Roy Peter Clark. "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective.

    WRITING TOOLS covers everything from the most basic (“Tool 5: Watch those adverbs”) to the more complex (“Tool 34: Turn your notebook into a camera”) and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools.

  4. Paul Renner: The Art of Typography

Christopher Burke

German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern typographic design. Paul Renner, still the only study in any language of Renner’s brilliant career, details his life and work to reveal the breadth of his accomplishments and influence. Christopher Burke presents a wealth of hithertounpublished materials, drawing on primary sources and archival research and clearly written with an eye to today’s reader. Beautifully designed, Paul Renner is an inspiring tour de force portrait of this typographer’s extraordinary career and his ongoing influence on the graphic arts.

    Paul Renner: The Art of Typography

    Christopher Burke

    German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern typographic design. Paul Renner, still the only study in any language of Renner’s brilliant career, details his life and work to reveal the breadth of his accomplishments and influence. Christopher Burke presents a wealth of hithertounpublished materials, drawing on primary sources and archival research and clearly written with an eye to today’s reader. Beautifully designed, Paul Renner is an inspiring tour de force portrait of this typographer’s extraordinary career and his ongoing influence on the graphic arts.

  5. Everyware: The Dawning Age of Ubiquitous Computing

Adam Greenfield

Ubiquitous computing—almost imperceptible, but everywhere around us—is rapidly becoming a reality. How will it change us? how can we shape its emergence?

Smart buildings, smart furniture, smart clothing… even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces like those seen in Minority Report. The RFID tags now embedded in everything from credit cards to the family pet.

All of these are facets of the ubiquitous computing author Adam Greenfield calls “everyware.” In a series of brief, thoughtful meditations, Greenfield explains how everyware is already reshaping our lives, transforming our understanding of the cities we live in, the communities we belong to—and the way we see ourselves.

    Everyware: The Dawning Age of Ubiquitous Computing

    Adam Greenfield

    Ubiquitous computing—almost imperceptible, but everywhere around us—is rapidly becoming a reality. How will it change us? how can we shape its emergence?

    Smart buildings, smart furniture, smart clothing… even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces like those seen in Minority Report. The RFID tags now embedded in everything from credit cards to the family pet.

    All of these are facets of the ubiquitous computing author Adam Greenfield calls “everyware.” In a series of brief, thoughtful meditations, Greenfield explains how everyware is already reshaping our lives, transforming our understanding of the cities we live in, the communities we belong to—and the way we see ourselves.

  6. American Wood Type: 1828-1900 - Notes on the Evolution of Decorated and Large Types

Rob Roy Kelly

The first and most authoritative history of wood type in the United States is now reissued in paperback. This book tells the complete story of wood type, beginning with the history of wood as a printing material, the development of decorated letters and large letters, and the invention of machinery for mass-producing wood letters. The 19th-century heyday of wood type is explored in great detail, including all aspects of design, manufacture, and marketing, and the evolution of styles. Many related trades interacted with wood type production; the book examines the influence of lithography, letterpress, metal-plate and wood engraving, sign painting and calligraphy, poster printing, and type-founding. Long out of print, the book is still regarded by scholars and designers as an invaluable resource for a rich legacy of typographic art. More than 600 specimens of wood type are classified and annotated, as are more than 100 specimens of complete fonts. This reissue includes a new foreword by David Shields, Design Curator of the Rob Roy Kelly Wood Type Collection at the University of Texas at Austin, discussing the renewed interest in the subject since the mid-1990s as well as ongoing research into the history of wood type.

    American Wood Type: 1828-1900 - Notes on the Evolution of Decorated and Large Types

    Rob Roy Kelly

    The first and most authoritative history of wood type in the United States is now reissued in paperback. This book tells the complete story of wood type, beginning with the history of wood as a printing material, the development of decorated letters and large letters, and the invention of machinery for mass-producing wood letters. The 19th-century heyday of wood type is explored in great detail, including all aspects of design, manufacture, and marketing, and the evolution of styles. Many related trades interacted with wood type production; the book examines the influence of lithography, letterpress, metal-plate and wood engraving, sign painting and calligraphy, poster printing, and type-founding. Long out of print, the book is still regarded by scholars and designers as an invaluable resource for a rich legacy of typographic art. More than 600 specimens of wood type are classified and annotated, as are more than 100 specimens of complete fonts. This reissue includes a new foreword by David Shields, Design Curator of the Rob Roy Kelly Wood Type Collection at the University of Texas at Austin, discussing the renewed interest in the subject since the mid-1990s as well as ongoing research into the history of wood type.

  7. Designing for Interaction: Creating Innovative Applications and Devices (2nd Edition) (Voices That Matter)

Dan Saffer

Interaction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction design. But if you’ve ever marveled at the joy of using an iPhone, shared your photos on Flickr, used an ATM machine, recorded a television show on TiVo, or ordered a movie off Netflix, you’ve encountered good interaction design: products that work as well as they look.

Interaction design is the new field that defines how our interactive products behave. Between the technology that powers our devices and the visual and industrial design that creates the products’ aesthetics lies the practice that figures out how to make our products useful, usable, and desirable.

This thought-provoking new edition of Designing for Interaction offers the perspective of one of the most respected experts in the field, Dan Saffer. This book will help you

learn to create a design strategy that differentiates your product from the competition
use design research to uncover people’s behaviors, motivations, and goals in order to design for them
employ brainstorming best practices to create innovativenew products and solutions
understand the process and methods used to define product behavior
It also offers interviews and case studies from industry leaders on prototyping, designing in an Agile environment, service design, ubicomp, robots, and more.

    Designing for Interaction: Creating Innovative Applications and Devices (2nd Edition) (Voices That Matter)

    Dan Saffer

    Interaction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction design. But if you’ve ever marveled at the joy of using an iPhone, shared your photos on Flickr, used an ATM machine, recorded a television show on TiVo, or ordered a movie off Netflix, you’ve encountered good interaction design: products that work as well as they look.

    Interaction design is the new field that defines how our interactive products behave. Between the technology that powers our devices and the visual and industrial design that creates the products’ aesthetics lies the practice that figures out how to make our products useful, usable, and desirable.

    This thought-provoking new edition of Designing for Interaction offers the perspective of one of the most respected experts in the field, Dan Saffer. This book will help you

    • learn to create a design strategy that differentiates your product from the competition

    • use design research to uncover people’s behaviors, motivations, and goals in order to design for them

    • employ brainstorming best practices to create innovativenew products and solutions

    • understand the process and methods used to define product behavior
      It also offers interviews and case studies from industry leaders on prototyping, designing in an Agile environment, service design, ubicomp, robots, and more.

  8. TypoMag

Laura Meseguer

This is the first book in the new Typo collection, which is conceived as a source of inspiration for designers who use typography as one of the main resources in their projects - from both an expressive and communicative standpoint. The first volume of the collection is TypoMag and is dedicated to typography as used in magazines. TypoMag analyzes excellence in the use of typography, custom-made fonts and the personalized fonts used in more than 30 magazines on a variety of topics.

    TypoMag

    Laura Meseguer

    This is the first book in the new Typo collection, which is conceived as a source of inspiration for designers who use typography as one of the main resources in their projects - from both an expressive and communicative standpoint. The first volume of the collection is TypoMag and is dedicated to typography as used in magazines. TypoMag analyzes excellence in the use of typography, custom-made fonts and the personalized fonts used in more than 30 magazines on a variety of topics.

  9. Page One: Inside The New York Times and the Future of Journalism (Participant Media Guide)

David Folkenflik

The news media is in the middle of a revolution. Old certainties have been shoved aside by new entities such as WikiLeaks and Gawker, Politico and the Huffington Post. But where, in all this digital innovation, is the future of great journalism? Is there a difference between an opinion column and a blog, a reporter and a social networker? Who curates the news, or should it be streamed unimpeded by editorial influence?

Expanding on Andrew Rossi’s “riveting” film (Slate), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news that’s fit to print.

    Page One: Inside The New York Times and the Future of Journalism (Participant Media Guide)

    David Folkenflik

    The news media is in the middle of a revolution. Old certainties have been shoved aside by new entities such as WikiLeaks and Gawker, Politico and the Huffington Post. But where, in all this digital innovation, is the future of great journalism? Is there a difference between an opinion column and a blog, a reporter and a social networker? Who curates the news, or should it be streamed unimpeded by editorial influence?

    Expanding on Andrew Rossi’s “riveting” film (Slate), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news that’s fit to print.

  10. Language Culture Type: International Type Design in the Age of Unicode

 

Language Culture Type grew out of the first international type-design competition, the 2001 bukva:raz!, whose goal was to promote global cultural pluralism, interaction, and diversity in typographic communications. The book lavishly presents the winning entries, along with information about each typeface, its language, and its designer. A series of essays gives context for the interplay of types and languages in the world today — including the attempt to mesh all existing scripts into a single digital encoding system called Unicode. It also delves into the specific issues around developing typefaces for the many linguistic cultures in the world, from the various Cyrillic letterforms to Vietnam’s ancient ideographic script.

    Language Culture Type: International Type Design in the Age of Unicode

    Language Culture Type grew out of the first international type-design competition, the 2001 bukva:raz!, whose goal was to promote global cultural pluralism, interaction, and diversity in typographic communications. The book lavishly presents the winning entries, along with information about each typeface, its language, and its designer. A series of essays gives context for the interplay of types and languages in the world today — including the attempt to mesh all existing scripts into a single digital encoding system called Unicode. It also delves into the specific issues around developing typefaces for the many linguistic cultures in the world, from the various Cyrillic letterforms to Vietnam’s ancient ideographic script.

  11. By Its Cover: Modern American Book Cover Design

Ned Drew

We all know we’re not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It’s really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher’s commercial imperativesto reflect both an author’s ideas and contemporary cultural values in a vital, intelligent, and beautiful way.

In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape.

By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.

    By Its Cover: Modern American Book Cover Design

    Ned Drew

    We all know we’re not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It’s really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher’s commercial imperativesto reflect both an author’s ideas and contemporary cultural values in a vital, intelligent, and beautiful way.

    In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape.

    By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.

  12. Type Now: A Manifesto

Fred Smeijers

With the desktop publishing revolution of the 1980s, typographic design came within the reach of anyone with a home computer. Since that time, we have seen a boom in the production of new fonts. This book takes stock of what was achieved during this protean period. Smeijers, a first-generation digital type designer, knows the possibilities of computer technology, but nevertheless argues for the continuing validity of the traditional skills of drawing and shape-making. He suggests that the trends of the recent past are already exhausted. As new industry standards are introduced, font design must again become a job for engineers rather than self-trained designers. The book concludes that the number of new fonts being introduced must be reduced, and it ends with a proposal for a new “moral code” for type designers.

    Type Now: A Manifesto

    Fred Smeijers

    With the desktop publishing revolution of the 1980s, typographic design came within the reach of anyone with a home computer. Since that time, we have seen a boom in the production of new fonts. This book takes stock of what was achieved during this protean period. Smeijers, a first-generation digital type designer, knows the possibilities of computer technology, but nevertheless argues for the continuing validity of the traditional skills of drawing and shape-making. He suggests that the trends of the recent past are already exhausted. As new industry standards are introduced, font design must again become a job for engineers rather than self-trained designers. The book concludes that the number of new fonts being introduced must be reduced, and it ends with a proposal for a new “moral code” for type designers.

  13. Art Direction Explained, At Last!
Steven Heller
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world’s leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.
Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney’s to Vier5’s web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.
Clearly written, including a glossary of handy art director sayings, an “art director test,” and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

    Art Direction Explained, At Last!

    Steven Heller

    This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world’s leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

    Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney’s to Vier5’s web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.

    Clearly written, including a glossary of handy art director sayings, an “art director test,” and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

  14. Lettering & Type: Creating Letters and Designing Typefaces (Design Brief)

Bruce Willen

No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one’s will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting.

Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

    Lettering & Type: Creating Letters and Designing Typefaces (Design Brief)

    Bruce Willen

    No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one’s will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting.

    Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

  15. Resonate: Present Visual Stories that Transform Audiences

Nancy Duarte

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action.

Just as the author’s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.

    Resonate: Present Visual Stories that Transform Audiences

    Nancy Duarte

    Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action.

    Just as the author’s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.

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